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15 Reasons You Should Have A Blog

A business blog is a valuable tool that most business owners overlook in their marketing endeavours.

If your business is not blogging, it’s time to get started or get left behind your competitors.

If you need a bit of a push to why your business should be blogging, here are 15 reasons (in no set order) why your real world or internet business should be blogging.

Why Should I Start a Blog for My Business?

  1. A blog is an easy-to-use platform for sharing relevant and timely information with existing and prospective customers. It can be used as a direct communication channel.
  2. Your blog is a huge positive for your SEO enedavours (ie getting on Page 1 of Google for multiple keywords). Search engines love changing/dynamic websites with credible content and will reward you for it in the SERP’s.
  3. You don’t have to be a professional web developer. Blogging platforms like WordPress (Google loves WordPress for SEO) are user friendly and don’t require advanced web skills.
  4. 60% of businesses who blog source more customers, according to a recent HubSpot survey.
  5. Your business blog is the core of all of your content marketing efforts. It’s a source for your Facebook, Twitter, LinkedIn, email newsletters, etc.
  6. A business blog gives your business a channel to speak to the world. A blog creates a place to talk about new services or products, comment on market trends or timely news topics, and share company endeavours. You can let your business personality shine and let people see what you and your business is all about.
  7. A blog allows the opportunity for a two-way conversation with prospects, customers, and industry members. This is an option you can easily turn off if the prospect of people leaving unpleasant comments hinders you starting a blog.
  8. A blog allows you to focus on your content marketing strategy. By creating a schedule and sticking to it, to deliver purposeful content on a regular basis.
  9. It can create free PR. Bloggers are often interviewed by journalists because they are deemed as industry experts.
  10. Customers will look at your blog you as a reliable resource for information; then potentially come to you to buy.
  11. Helps you stay ahead of the competition curve. When you blog you stay on top of industry news, competitors and trends as you are continually sourcing new things to write about. It helps your business be an industry leader, not a follower.
  12. A blog is a great place to offer deep insight into your business, employees, philosophy, and ideas.
  13. Each blog post is a cost-effective marketing investment. Every blog post you publish is a long-term online asset that promotes your business, and builds brand awareness around your services and products.
  14. Audience insight. Blog analytics allow you to track click throughs, readers, shares, and popular topics.
  15. Blogging can be inspiring. By undertaking blogging you start to to have new ideas about different aspects of your business, competition, industry and customers.

This is the last workshop series for 2017 - limited seats available for each.

Bookings close when filled. DON'T MISS OUT

best blog marketing workshop
blog marketing seminar sydney

SYDNEY

Mon 14th Nov

9.30am - 12.30pm

@ Saxons Training 10 Barrack St, Sydney

SOLD OUT

christchurch blog marketing workshop

CHRISTCHURCH

Wed 16th Nov

9.30am - 12.30pm

@ The George 50 Park Tce, Christchurch

SOLD OUT

auckland blog marketing workshop

AUCKLAND

Thurs 17th Nov

9.30am - 12.30pm

@ Crowne Plaza 128 Albert St, Auckland

SOLD OUT

best blog marketing workshop
blog marketing seminar sydney

SYDNEY

Mon 14th Nov

9.30am - 12.30pm

@ Saxons Training 10 Barrack St, Sydney

SOLD OUT

christchurch blog marketing workshop

CHRISTCHURCH

Wed 16th Nov

9.30am - 12.30pm

@ The George 50 Park Tce, Christchurch

SOLD OUT

auckland blog marketing workshop

AUCKLAND

Thurs 17th Nov

9.30am - 12.30pm

@ Crowne Plaza 128 Albert St, Auckland

SOLD OUT

melbourne blog marketing workshop

MELBOURNE

Mon 21st Nov

9.30am - 12.30pm

@ Saxons Training 500 Collins St, Melbourne

SOLD OUT

perth blog marketing workshop

PERTH

Tues 22nd Nov

9.30am - 12.30pm

@ Saxons Training 140 St Georges Tce, Perth

SOLD OUT

adelaide blog marketing seminar

ADELAIDE

Wed 23rd Nov

9.30am - 12.30pm

@ Express Training 38 Gawler Pl, Adelaide

SOLD OUT

brisbane blog marketing workshop

BRISBANE

Thurs 24th Nov

9.30am - 12.30pm

@ Saxons Training 300 Adelaide St, Brisbane

SOLD OUT