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What is a blog & why should a small business owner care?

This is the last workshop series for 2017 - limited seats available for each.

Bookings close when filled. DON'T MISS OUT

best blog marketing workshop
blog marketing seminar sydney

SYDNEY

Mon 14th Nov

9.30am - 12.30pm

@ Saxons Training 10 Barrack St, Sydney

SOLD OUT

christchurch blog marketing workshop

CHRISTCHURCH

Wed 16th Nov

9.30am - 12.30pm

@ The George 50 Park Tce, Christchurch

SOLD OUT

auckland blog marketing workshop

AUCKLAND

Thurs 17th Nov

9.30am - 12.30pm

@ Crowne Plaza 128 Albert St, Auckland

SOLD OUT

best blog marketing workshop
blog marketing seminar sydney

SYDNEY

Mon 14th Nov

9.30am - 12.30pm

@ Saxons Training 10 Barrack St, Sydney

SOLD OUT

christchurch blog marketing workshop

CHRISTCHURCH

Wed 16th Nov

9.30am - 12.30pm

@ The George 50 Park Tce, Christchurch

SOLD OUT

auckland blog marketing workshop

AUCKLAND

Thurs 17th Nov

9.30am - 12.30pm

@ Crowne Plaza 128 Albert St, Auckland

SOLD OUT

melbourne blog marketing workshop

MELBOURNE

Mon 21st Nov

9.30am - 12.30pm

@ Saxons Training 500 Collins St, Melbourne

SOLD OUT

perth blog marketing workshop

PERTH

Tues 22nd Nov

9.30am - 12.30pm

@ Saxons Training 140 St Georges Tce, Perth

SOLD OUT

adelaide blog marketing seminar

ADELAIDE

Wed 23rd Nov

9.30am - 12.30pm

@ Express Training 38 Gawler Pl, Adelaide

SOLD OUT

brisbane blog marketing workshop

BRISBANE

Thurs 24th Nov

9.30am - 12.30pm

@ Saxons Training 300 Adelaide St, Brisbane

SOLD OUT

VIDEO TRANSCRIPT

Now, let’s talk about what a blog and why you should care.

At this point, in the age of the customer, many people would think that defining a blog is an elementary task tantamount to explaining the wheel. But here in the real world, where main street small businesses live, some folks actually still have untwitted thoughts. Consequently, since a blog for most small businesses is at one a powerful yet underused customer connection tool, perhaps a little background and elimination would be beneficial.

Describing his online journaling, early internet adopter Jorn Barger first coined the term “weblog” in 1997. As the practice becomes more widespread, the inevitable contraction “blog” made speaking about it handier and spawned at least two new terms: to blog and blogging.

As blogging grew, innovators hastened to create new tools to make it easier to record and distribute ideas in the emerging – wait for it – blogosphere. Today, blog readers can receive new posts over multiple platforms plus begin [inaudible 1:42] threads with the blogger and other recipients who have a point of view or question about the topic of the blog post.

Now, back to that powerful but underused thing. Small business owners must appreciate the power of these three facts. First, small business owners are experts at what they sell, how it’s used, the industry, etc. Second, customers want access to what experts know. And three, increasingly, customers expect a closer connection to their experts.

Alas, even though blogs deliver all of these, we still hear two whiny blogging excuses. Excuse # 1: I’m not a good writer. Here’s the truth: research shows customers prefer the thoughts and benefit from the experience and wisdom of the non-professional writer they know – that’s you – than those of a smart aleck wordsmith like me. Excuse # 2: Don’t have time. Here’s the truth: Once your blog platform is set up – and you won’t believe how easy it is – new posts and responding to customer comments takes minutes a week. Remember, a blog post doesn’t have to be an article.

Practically speaking, a blog can be better than a website because your posts can be more easily added making your expertise more compelling. And here’s the blogging goose’s golden egg: Blogging about what you know delivers your authentic expertise, which helps you build online communities where you connect with current and future customers in a way that’s increasingly more relevant to them than your website. Don’t worry, you’ll still need your beautiful website. Write this on a rock: start your blog this week and let the relevance begin.